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The Influence of Positive and Negative Affectivity on Attitude Change Toward Organizations

Journal of Business and Psychology volume 16, pages 151–161 (2001)Cite this article

Abstract

This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented individuals. The results suggest a possible boundary condition for the influence of positive and negative affectivity on attitude change. Two explanations are offered for these findings: (1) that the vividness of the situation might override affectivity and (2) that affectivity might not be a strong predictor of attitude change for nonpersonalized attitudes.

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Authors and Affiliations

  1. Long Island University, USA

    George J. Siomkos & Sunder Narayanan

  2. Marketing Department, College of Management, Long Island University, Brookville, NY, 11548

    Srikumar S. Rao

Authors
  1. George J. Siomkos
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  2. Srikumar S. Rao
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  3. Sunder Narayanan
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Siomkos, G.J., Rao, S.S. & Narayanan, S. The Influence of Positive and Negative Affectivity on Attitude Change Toward Organizations. Journal of Business and Psychology 16, 151–161 (2001). https://doi.org/10.1023/A:1007800124297

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  • DOI: https://doi.org/10.1023/A:1007800124297

  • Attitude change
  • positive affectivity
  • negative affectivity.