Evidence on the Performance of Canada/Europe Co-productions in Television and Film

Abstract

International co-production has become an increasingly important mode for television programs and film. In this paper we report the results of a survey on partner perceptions of performance in Canada/Europe co-productions. In particular we examine whether expectations that the general experience is positive and that Canadian and European partners have similar assessments of the level of performance, are justified. Our survey evidence does support the hypothesis that in total the experience is positive. However, it appears this is only the case because a good creative artistic performance more than outweighs a less than satisfactory total project recoupment. The hypothesis that Canadian and European partners have similar perceptions of performance is not borne out. Generally, Canadian partners seem more satisfied than European, particularly French.