Abstract
Over a decade ago Hansen and Schoenheit (1986), in their Journal of Consumer Policy article, concluded that Consumer Affairs Departments (CADs) offer potential for improving organisational performance in the market place and that their transferability to the European context would be warranted. In this article we trace and analyse the development of Consumer Affairs Departments in the United States and the Netherlands on the basis of fourteen case studies. On the basis of a comparative analysis we conjecture that the application of information technology, the application of communication technology, and personnel management style could be considered as major determinants of differences with regard to CADs in the aforementioned countries. We conclude the article with a number of building blocks that organisations may use in preparing their CADs for the decade to come.
Similar content being viewed by others
REFERENCES
Adamy, M. (1989). The consumer affairs role in total quality management. Mobius, 11(1), 8-9.
Anton, J., & Ruyter, J. C. de (1991). Van klachten naar management informatie (From complaints to managment information). Harvard Holland Review, 2(3), 27-32.
Anton, J., & Ruyter, J. C. de (1992). The customer satisfaction index as a critical measure of corporate performance. Lafayette, IN: Purdue University. Working paper.
Anton, J., Bennett, T. R., & Widdows, R. (1991). Customer response and information systems. Whitehaven: The Waterfront Press.
Anton, J., Ruyter, J. C. de, & Wharton, B. (1992). Issue management through early detection and analysis. Mobius, 11(4), 6-8.
Benbasat, I., Goldstein, D., & Mead, M. (1987). The case research strategy in studies of information systems. MIS Quarterly, 11, 396-387.
Blackwell, R. D. (1988). The consumer affairs role in an era of slow growth markets. Mobius, 7(3), 7-11.
Bowen, D. E., Siehl, C., & Schneider, B. (1989). A framework for analyzing customer service orientations in manufacturing. Academy of Management Review, 14, 75-95.
Brandt, R. (1990). Business trends: Focusing on problems to improve service and quality. Mobius, 9(3), 23.
Christopher, M., Payne A., & Ballantyne, D. (1991). Relationship marketing. Oxford: Butterworth-Heineman.
Conference Board (1973). The consumer affairs department: Organization and functions. New York: The Conference Board.
Cottrell, R., & MacPherson, G., Jr. (1989). Telecommunications in the consumer affairs/customer service department. Mobius, 8(3), 326-330.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14, 532-550.
Finkelman, D. P., & Goland, A. R. (1990). Customers once can be customers for life. Information Strategy, 6(1), 5-9.
Fornell, C. (1976). Consumer input for marketing decisions: A study of corporate departments for consumer affairs. New York: Praeger.
Fornell, C. (1988). Corporate consumer affairs departments: Retrospect and prospect. In: E. S. Maynes & The ACCI Research Committee (Eds.), The frontier of research in the consumer interest, pp. 595-619. Columbia, MO: American Council on Consumer Interests.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
Fornell, C., Ryan, M. J., & Westbrook, R.A. (1990). Customer satisfaction: The key to customer retention. Mobius, 9(3), 14-18.
Fornell, C., & Wernerfelt, B. (1987). Defensive marketing strategy by complaint management: A theoretical analysis. Journal of Marketing Research, 24, 337-346.
Fornell, C., & Wernerfelt, B. (1988). A model for customer complaint management. Marketing Science, 7, 287-298.
Fornell, C., & Westbrook, R. A. (1984). The vicious circle of consumer complaints. Journal of Marketing, 48(3), 68-78.
George, A. L. (1979). Case studies and theory development: The method of structured, focused comparison. In: P. G. Lauren (Ed.), Diplomacy: New approaches in history, theory and policy, pp. 43-68. New York: Free Press.
Gilly, M. C., & Hansen, C. R. (1985). Consumer complaint handling as a strategic marketing tool.Journal of Consumer Marketing, 2(1), 5-16.
Gilly, M.C., & Stevenson, W.B. (1988). Complaint management in the health care organisation. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 1, 93-98.
Goodman, J. A., & Malech, A. R. (1985). Issues in the development of valid, actionable and satisfaction measurement and incentives systems. Washington, D.C.: TARP. Working paper.
Goodman, J. A., Malech, A. R., & Adamson, C. (1988a). A strategy for integrating service and quality data in a manner which reduces quality expenditures and allows companies to estimate the payback from service improvements. Washington, D.C.: TARP. Working paper.
Hakes, C. (1991). Total quality management. London: Chapman Hall.
Hansen, U. (1986). Dialogue between business and consumers in the process of product development. Paper presented at The Symposium on New Challenges for European Consumer Policy, Heiligkreuztal, Germany, March 17-20.
Hansen, U., & Schoenheit, I. (1986). Consumer affairs departments. A report on their development in the United States and their transferability to the Federal Republic of Germany. Journal of Consumer Policy, 9, 445-468.
Hart, C., Heskett, J., & Sasser, W., Jr. (1990). The profitable art of service recovery. Harvard Business Review, 68(4), 148-156.
Holzhauer, F. F. O. (1993). Waar komen we vandaan en waar gaan we heen met de marketing? (Where are we coming from and where are we going with marketing?) Tijdschrift voor Marketing, 27(3), 20-24.
Kanji, G. K., Kristensen K. K., & Dahlgaard, J. J. (1992). Total quality management as a strategic variable. Total Quality Management, 3, 13-18.
Kasper, J. D. P. (1982). Marketing en consumentensoevereiniteit (Marketing and consumer sovereignty). Amsterdam: VU Boekhandel/Uitgeverij.
Lee, A. S. (1989). A scientific methodology for MIS case studies. MIS Quarterly, 13, 33-50.
Leeuwen, K., van (1990). Juridische aspecten van produktveiligheid (Legal aspects of product safety). Deventer: Kluwer.
Meffert, H. (1987). Kundendienstpolitik. Eine Bestandsaufnahme zu einem komplexen Marketingsinstrument. Marketing ZFP, 2, 93-102.
Mintzberg, H. (1979). The structuring of organizations. Englewood Cliffs, NJ: Prentice Hall.
Mowen, J. C., & Wiener, J. (1985). Product recalls: Avoid being the messenger of bad news. Mobius, 4(1), 18-19.
Mumford, E., Hirschheim, R., Fitzgerald, G., & Wood Harper, T. (1985). Research methods in information systems. Amsterdam: North Holland.
Pettigrew, A. (1988). Longitudinal field research on change: Theory and practice. Paper presented at The National Science Foundation Conference on Longitudinal Research Methods in Organizations, Austin, TX.
Riemer, M. (1986). Beschwerdemanagement. Frankfurt/New York: Campus.
Ruyter, J. C. de, & Gnap, J. M. (1992). Customer service call centers for retailers. Retail Control, 60(5), 17-22.
Ruyter, J. C. de, & Widdows, R. (1992). CIS: A new frontier for MIS. Prometheus, The Journal of Issues in Technological Change, Innovation, Information Economics, Communication and Science Policy, 10, 5-16.
Ruyter, J. C. de, & Zuurbier, J. (1993). Customer Information Systems. Approaching a new field in information systems from a new perspective. Information and Management, 24, 247-255.
Satow, T. (1992). The reality faced by consumer affairs departments in Japanese companies. Mobius, 11(2), 8-9.
Shostak, A. (1989). Technological forecasts and the changing consumer. Mobius, 8(2), 11-13.
SOCAP (1990). Computer technology in consumer affairs. Alexandria, VA: The Society for Consumer Affairs Professionals in Business.
SOCAP/TARP (1988). 800 numbers for customer service: A 1988 profile. Alexandria, VA: The Society for Consumer Affairs Professionals in Business.
Stamper, R. K. (1989). Information management. Enschede: University of Twente. Inaugural speech.
Standop, D. (1989). Consumer behavior and product safety: The case of risk compensation by dissatisfied consumers. Journal of Consumer Satisfaction/ Dissatisfaction and Complaining Behavior, 2, 93-97.
Stø, E., & Glefjell, S. (1990). The complaint process in Norway: Five steps to justice. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 3, 92-99.
TARP (1986). Consumer complaint handling in America: An update study. Washington, D.C.: United States Office of Consumer Affairs.
Ulincy, M. F. (1989). Product liability: The role of consumer affairs. Mobius, 8(2), 23-26.
Varga, T. G. (1992). Aftermarketing. Homewood, IL: Irwin
Wimmer, F. (1985). Beschwerdenpolitik als zentrales Tätigkeitsfeld von Verbraucherabteilungen. In: U. Hansen & I. Schoenheit (Eds.), Verbraucherabteilungen in privaten und öffentlichen Unternehmen, pp.225-254. Frankfurt/New York: Campus.
Yin, R. K. (1989). Case study research-Design and methods. Beverly Hills, CA: Sage.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
de Ruyter, K., Kasper, H. Consumer Affairs Departments in the United States and the Netherlands: A Comparative Analysis. Journal of Consumer Policy 20, 325–352 (1997). https://doi.org/10.1023/A:1006850824521
Issue Date:
DOI: https://doi.org/10.1023/A:1006850824521