The Many Paths to Covenantal Leadership: Traditional Resources for Contemporary Business

Abstract

Many corporate managers are increasingly looking to the covenant model for inspiration, guidance, and most of all, practical business wisdom. While some managers seemingly exploit the religiously inspired language of covenant for purely self-interested reasons, other managers and executives like Tom Chappell of Tom's of Maine, Max De Pree of Herman Miller, Aaron Feurstein of Malden Mills, and C. William Pollard of ServiceMaster, express an authentic attachment to the idea. While these executives have been the most articulate and the most extreme spokesmen for the application of the covenant model for business, other companies have attempted to benefit from the concept, albeit in less explicitly religious terms.

Our research suggests that the most fundamental answer to the question of what makes a "business covenant" work is – covenantal leadership. Simply put, but easily forgotten, the one thesis which emerges over and over again in our research is that covenantal organizations require covenantal leadership.

Covenantal leadership is not a single characteristicor virtue, rather there are many paths to covenantal leadership. This article introduces some of these andexamines their applications to contemporary business.