Journal of Business Ethics

, Volume 30, Issue 1, pp 73–85 | Cite as

An Investigation of Moral Values and the Ethical Content of the Corporate Culture: Taiwanese Versus U.S. Sales People

  • Neil C. HerndonJr.
  • John P. Fraedrich
  • Quey-Jen Yeh


An empirical study using two ethics-related and three sales force outcome variables was conducted in Taiwan and compared to an existing U.S. sample. Across the two national cultures, individual perceptions of corporate ethics appears to be a more direct determinant of organizational commitment than individual moral values. Differences between the two national cultures were found in ethics perception as it relates to moral values, job satisfaction, and turnover intention. Explanations for the differences are discussed.

commitment corporate culture ethics sales management satisfaction Taiwan turnover United States values 


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Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Neil C. HerndonJr.
    • 1
  • John P. Fraedrich
    • 2
  • Quey-Jen Yeh
    • 3
  1. 1.Department of Management, Marketing, and International Business, College of BusinessStephen F. Austin State UniversityNacodochesU.S.A.
  2. 2.Department of Marketing, College of BusinessSouthern Illinois UniversityCarbondaleU.S.A.
  3. 3.Department of Business AdministrationNational Cheng Kung UniversityTainanR.O.C

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