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Gender-Based Pricing in the Hairdressing Industry


This paper reviews the evidence and evaluates the claim that the hairdressing industry systematically discriminates on the basis of gender and compares the way in which courts in the UK and US have dealt with such allegations. We argue that "transaction costs" can be used to provide an alternative (perhaps more satisfactory) explanation for the pricing patterns observed than does price discrimination. Any decision to ban gender-based pricing will imply a difficult trade-off between economic efficiency and concerns for gender equality.

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Liston-Heyes, C., Neokleous, E. Gender-Based Pricing in the Hairdressing Industry. Journal of Consumer Policy 23, 107–126 (2000).

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  • Economic Policy
  • Transaction Cost
  • Gender Equality
  • Economic Efficiency
  • Price Discrimination