Journal of Business Ethics

, Volume 23, Issue 3, pp 299–311

Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage

  • Morgan P. Miles
  • Jeffrey G. Covin
Article

Abstract

Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.

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Copyright information

© Kluwer Academic Publishers 2000

Authors and Affiliations

  • Morgan P. Miles
    • 1
  • Jeffrey G. Covin
    • 2
  1. 1.Georgia Southern UniversityStatesboroU.S.A.
  2. 2.Kelley School of BusinessIndiana UniversityBloomingtonU.S.A.

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