Journal of Business Ethics

, Volume 20, Issue 4, pp 273–288 | Cite as

Business, Consumers and Sustainable Living in an Interconnected World: A Multilateral Ecocentric Approach

  • Gopalkrishnan R. Iyer


Current conceptualizations of environmental responsibility follow a human-centered approach wherein the natural environment is seen as instrumental to human ends. Environmental responsibility, in this context, emerges primarily as the preservation and sustenance of nature in a manner that would limit waste, enhance the aesthetic and spiritual value of nature, and confer psychological and economic rewards upon individuals and businesses that follow a sustainable course of interaction with nature. In contrast, this paper advances an ecocentric approach to sustainable living that ensures the dialectic between human systems and natural and technical systems by explicitly recognizing nature as central to survival and progress. Environmental responsibility within this approach is viewed to be multilateral and institutional rather than merely as moral responsibility of business or of governments.


Economic Growth Natural Environment Moral Responsibility Current Conceptualization Technical System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publishers 1999

Authors and Affiliations

  • Gopalkrishnan R. Iyer
    • 1
  1. 1.Department of MarketingFlorida Atlantic UniversityBoca RatonU.S.A.; E-mail

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