Abstract
This article explores the proposition that the appropriate use of suitable forms of graphic communication can improve the formulation and presentation of hypotheses in quantitative social science research. The creative nature of scientific diagrams is discussed and the technological advances in computer graphic media are seen as part of a ‘visual revolution’ which is markedly changing not only the way we see things but also the way we think and do things today. Brief historical views on the use of hypotheses and diagrammatic languages in science are given. The restricted use of graphic communication tools in social research academic documents is discussed and the importance of using well-designed data graphics in the production and transmission of scientific knowledge is highlighted. Hypotheses are conceptualised and their importance within social research is emphasised. A methodological approach for formulating hypotheses graphically is proposed based on the use of three types of language: notation, statement (ordinary language) and diagram. Some criteria are suggested for the selection of diagram type dependent on the related variables. Several examples are given covering the different models proposed.
Similar content being viewed by others
References
Adams, W. (1989). An ergonomic approach to Bertin's method of graphically displaying multivariate data. Information Design Journal 5: 235–245.
Anscombe, F. J. (1973). Graphs in statistical analysis. American Statistician 27: 17–21.
Banck, G. (1985). Poverty, politics and the shaping of urban space: a Brazilian example. MS presented at the 45th Congress of Americanistas, Bogota, 1–7 July (cited in Ward & Chant, 1987).
Bell, J. (1993). Doing Your Research Project (2nd edn). Buckingham: Open University Press.
Biderman, A. D. (1990). The Playfair enigma: the development of the schematic representation of statistics. Information Design Journal 6: 3–25.
Blalock, H. M. (1970). An Introduction to Social Research. Englewood Cliffs, N.J.: Prentice Hall.
Bryman, A. & Duncan, C. (1990). Quantitative Data Analysis for Social Scientists. London and New York: Routledge, Chapman and Hall.
Daru, M. (1989). The culture of quantitative graphicacy. Information Design Journal 5: 191–208.
de Vaus, D. A. (1991). Surveys in Social Research (3rd edn). London: UCL Press.
de Vaus, D. A. & McAllister, I. (1987). Gender differences in religion: a test of structural location theory. American Sociological Review 52: 472–481.
Eckstein, S. (1977). The Poverty of Revolution: The State and the Urban Poor in Mexico. Princeton: Princeton University Press (cited in Ward & Chant, 1987).
Encyclopaedia Americana (1978). Vol 14. Danbury, Conn.: Americana Corporation.
Enrick, N. L. (1972). Effective Graphic Communication. Princeton: Auerbach.
Garland, K. (1979). Some general characteristics present in diagrams denoting activity, event and relationship. Information Design Journal 1: 15–22.
Grush, J., Clore, G. & Costin, F. (1975). Dissimilarity and attraction: when difference makes a difference. Journal of Personality and Social Psychology 32: 783–789 (cited in Kerlinger, 1986).
Holmes, N. (1984). Designer's Guide to Creating Charts and Diagrams. New York: Watson-Guptill.
Ittelson, W. H., Rivlin, L. & Proshansky, H. M. (1970). The use of behavioral maps in environmental psychology. In: H. M. Proshansky, W. H. Ittelson & L. Rivlin (eds), Environmental Psychology: Man and His Physical Setting. New York: Holt, Rinehart & Winston.
Keller, P. R. & Keller, M. M. (1993). Visual Cues — Practical Data Visualisation. Piscataway, NJ: IEEE Press.
Kerlinger, F. N. (1986). Foundations of Behavioural Research (3rd edn). New York: CBS College Publishing.
Klare, G. (1979). Writing to inform: making it readable. Information Design Journal 1: 98–105.
Lockwood, A. (1969). Diagrams — A Visual Survey of Graphs, Maps, Charts and Diagrams for the Graphic Designer. London: Studio Vista.
Macdonald-Ross, M. (1979). Scientific diagrams and the generation of plausible hypotheses: an essay in the history of ideas. Instructional Science 8: 223–234.
Mackinlay, N. J. (1994). Culture Shock: International Students and the Psychological Effects of a Change in Cultural Environment. B.Sc. final year report, Loughborough University of Technology.
Mauch, J. E. & Birch, J. W. (1983). Guide to the Successful Thesis and Dissertation. New York: Marcel Dekker.
Montano, J. (1976). Los Pobres de la Ciudad de Mexico en los Asentamientos Espontaneos. Mexico, DF: Siglo XXI (cited in Ward & Chant, 1987).
Olesen, A. (1984). A study of slums and slum improvement in Madras. Report from a study period in Madras. Aalborg, Denmark: Institute of Development and Planning. (Mimeo) (cited in Ward & Chant, 1987).
Reidhaar, J. W. (1984). An overview of nontabular methods for statistical presentation of data before this century. Information Design Journal 4: 25–35.
Schmid, C. F. & Schmid, S. E. (1979). Handbook of Graphic Presentation (2nd edn). New York: Wiley.
Suefeld, P. & Rank, A. (1976). Revolutionary leaders: long-term success as a function of changes in conceptual complexity. Journal of Personality and Social Psychology 34: 169–178 (cited in Kerlinger, 1986).
Tufte, E. R. (1983). The Visual Display of Quantitative Information. Cheshire, Conn.: Graphic Press.
Tukey, J. W. (1977). Exploratory Data Analysis. Reading, Mass.: Addison-Wesley.
Verma, G. K. & Beard, R. M. (1981). What Is Educational Research? Perspectives on Techniques of Research. Aldershot: Gower (cited in Bell, 1993).
Waller, R. H. W. (1979). Four aspects of graphic communication — An introduction to this issue. Instructional Science 8: 213–222.
Ward, P. & Chant, S. (1987). Community leadership and self-help housing. Progress in Planning 27: 69–136.
Wildbur, P. (1989). Information Graphics — A Survey of Typographic, Diagrammatic and Cartographic Communication. London: Trefoil.
Witzling, L. P. & Greenstreet, R. C. (1989). Presenting Statistics — A Manager's Guide to the Persuasive Use of Statistics. New York: Wiley.
Zeisel, J. (1981). Inquiry by Design: Tools for Environment-Behavior Research. Cambridge: Cambridge University Press.
Rights and permissions
About this article
Cite this article
Bezerra, R.F., Jalloh, S. & Stevenson, J. Formulating Hypotheses Graphically in Social Research. Quality & Quantity 32, 327–353 (1998). https://doi.org/10.1023/A:1004297832762
Issue Date:
DOI: https://doi.org/10.1023/A:1004297832762