Political Behavior

, Volume 25, Issue 3, pp 247–263

Getting Out the Latino Vote: How Door-to-Door Canvassing Influences Voter Turnout in Rural Central California

  • Melissa R. Michelson
Article

Abstract

Using randomized experimentation, this study of a municipal election in Central California examines the effects of face-to-face canvassing on voter turnout. This is the first randomized experiment to focus on Latino voter mobilization. Building on previous field experimentation, this study focuses on a local school board election held in Dos Palos, CA. Two kinds of appeals were made to potential voters: one emphasized ethnic solidarity; the other emphasized civic duty. Canvassing was remarkably successful; voters who were contacted were significantly more likely to vote. The mobilization effort had a particularly large effect on the turnout of Latino Democrats.

Latino turnout election mobilization 

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Copyright information

© Plenum Publishing Corporation 2003

Authors and Affiliations

  • Melissa R. Michelson
    • 1
  1. 1.California State University, FresnoFresno

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