, Volume 60, Issue 3, pp 487–496 | Cite as

Links to commercial websites as a source of business information

  • Liwen Vaughan
  • Guozhu Wu


Websites of China's top 100 information technology (IT) companies were examined. Link count to a company's website was found to correlate with the company's revenue, profit, and research and development expenses. This suggests that Web hyperlinks to commercial sites can be a business performance indicator and thus a source of business information. This information is useful for Web business intelligence and Web data mining. As a comparison to IT companies, China's top 100 privately owned companies were also studied. No relationship between link count and the business performance measure was found for these companies due probably to the heterogeneous nature of this group. Data collection issues for webometrics research were also explored in the study.


Search Engine Business Performance Partial Domain Search Engine Result Commercial Search Engine 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publisher/Akadémiai Kiadó 2004

Authors and Affiliations

  • Liwen Vaughan
    • 1
  • Guozhu Wu
    • 2
  1. 1.Faculty of Information and Media StudiesUniversity of Western OntarioLondonCanada
  2. 2.Shanghai Library/ISTISShanghai (P. R. China

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