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Research in Higher Education

, Volume 45, Issue 3, pp 251–269 | Cite as

What Satisfies Students? Mining Student-Opinion Data with Regression and Decision Tree Analysis

  • Emily H. Thomas
  • Nora Galambos
Article

Abstract

To investigate how students' characteristics and experiences affect satisfaction, this study uses regression and decision tree analysis with the CHAID algorithm to analyze student-opinion data. A data mining approach identifies the specific aspects of students' university experience that most influence three measures of general satisfaction. The three measures have different predictors and cannot be used interchangeably. Academic experiences are influential. In particular, faculty preparedness, which has a well-known relationship to student achievement, emerges as a principal determinant of satisfaction. Social integration and pre-enrollment opinions are also important. Campus services and facilities have limited effects, and students' demographic characteristics are not significant predictors. Decision tree analysis reveals that social integration has more effect on the satisfaction of students who are less academically engaged.

data mining decision tree CHAID student satisfaction 

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Copyright information

© Human Sciences Press, Inc. 2004

Authors and Affiliations

  • Emily H. Thomas
    • 1
  • Nora Galambos
    • 2
  1. 1.Office of Institutional ResearchStony Brook UniversityStony Brook
  2. 2.Office of Institutional ResearchStony Brook UniversityStony Brook

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