Journal of Business Ethics

, Volume 53, Issue 1–2, pp 73–86 | Cite as

The Fair Trade Movement: Parameters, Issues and Future Research

  • Geoff Moore


Although Fair Trade has been in existence for more than 40 years, discussion in the business and business ethics literature of this unique trading and campaigning movement between Southern producers and Northern buyers and consumers has been limited. This paper seeks to redress this deficit by providing a description of the characteristics of Fair Trade, including definitional issues, market size and segmentation and the key organizations. It discusses Fair Trade from Southern producer and Northern trader and consumer perspectives and highlights the key issues that currently face the Fair Trade movement. It then identifies an initial research agenda to be followed up in subsequent papers.

Fair Trade North-South empowerment 


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Copyright information

© Kluwer Academic Publishers 2004

Authors and Affiliations

  • Geoff Moore

There are no affiliations available

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