Journal of Business Ethics

, Volume 48, Issue 1, pp 65–74 | Cite as

Building a Tender Nation: Developing a Web Based Accounting and Business Ethics Community

  • Ken McPhail


This paper marks the launch of a new accounting and business ethics Web project called Tender Nation. The objective of the site is to provide an emotionally supportive resource and community for the discussion of accounting and business ethics issues by accounting practitioners and accounting students. The paper explains the rationale behind the development of the site and is split into five sections. Section one develops a short critique of the development of the Web and discusses the extent to which it provides an opportunity for critical engagement in the economic sphere. Section two reviews the Web based accounting and business ethics resources currently available and draws on some well established ethical theory to explain how the objectives of Tender Nation differ from other Web based attempts to critically and ethically engage with the economic sphere. Section three provides an outline of the structure and content of the site. Section four presents a survey of students' initial responses to the Web site and the concluding section discusses plans to develop the project further.

community learning social and emotional learning web-based learning 


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Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  • Ken McPhail
    • 1
  1. 1.Department of Accounting and FinanceUniversity of Glasgow, GlasgowU.K.

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