Journal of Business Ethics

, Volume 29, Issue 3, pp 285–286 | Cite as

Make Money, Not War: A Brief Critique of Sun Tzu's The Art of War

  • Blaine McCormick


Sun Tzu's text of The Art of War remains a bestsellingand oft-referenced practioner's book. However, its generalizabilityto the current business environment is questionable. This reviewexamines two central tenets of the book – warfare anddeception – and critiques their relevance in lightof current business practice.

cooperation deception Sun Tzu war 


  1. Axelrod, R.: 1984, The Evolution of Cooperation (Basic Books, New York).Google Scholar
  2. De Mente, B. L.: 1996, Chinese Etiquette and Ethics in Business (NTC Business Books, Lincolnwood, IL).Google Scholar
  3. Tung, R.: 1994, 'Strategic Management Thought in East Asia', Organizational Dynamics 22(4), 55–65.Google Scholar

Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Blaine McCormick
    • 1
  1. 1.Hankamer School of Business, Department of ManagementBaylor UniversityWacoU.S.A.

Personalised recommendations