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User Modeling and User-Adapted Interaction

, Volume 13, Issue 4, pp 311–372 | Cite as

Web Usage Mining as a Tool for Personalization: A Survey

  • Dimitrios Pierrakos
  • Georgios Paliouras
  • Christos Papatheodorou
  • Constantine D. Spyropoulos
Article

Abstract

This paper is a survey of recent work in the field of web usage mining for the benefitof research on the personalization of Web-based information services. The essence of personalization is the adaptability of information systems to the needs of their users. This issue is becoming increasingly important on the Web, as non-expert users are overwhelmed by the quantity of information available online, while commercial Web sites strive to add value to their services in order to create loyal relationships with their visitors-customers. This article views Web personalization through the prism of personalization policies adopted by Web sites and implementing a variety of functions. In this context, the area of Web usage mining is a valuable source of ideas and methods for the implementation of personalization functionality. We therefore present a survey of the most recent work in the field of Web usage mining, focusing on the problemsthat have been identified and the solutions that have been proposed.

data mining machine learning personalization user modeling web usage mining 

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Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  • Dimitrios Pierrakos
    • 1
  • Georgios Paliouras
    • 1
  • Christos Papatheodorou
    • 2
  • Constantine D. Spyropoulos
    • 1
  1. 1.Institute of Informatics and Telecommunications, NCSR ‘Demokritos’Ag. ParaskeviGreece
  2. 2.Department of Archive and Library SciencesIonian UniversityCorfuGreece

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