Marketing Letters

, Volume 14, Issue 2, pp 97–109 | Cite as

Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

  • Thierry Lageat
  • Sandor Czellar
  • Gilles Laurent
Article

Abstract

For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.

sensory evaluation hedonic attributes preference measurement consumer expertise 

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Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  • Thierry Lageat
    • 1
  • Sandor Czellar
    • 2
  • Gilles Laurent
    • 3
  1. 1.EurosynFrance
  2. 2.University of GenevaGenevaSwitzerland
  3. 3.HEC School of ManagementFrance

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