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Journal of International Entrepreneurship

, Volume 1, Issue 3, pp 297–311 | Cite as

The Number of Export Markets that a Firm Serves: Process Models versus the Born-Global Phenomenon

  • Rod B. McNaughtonEmail author
Article

Abstract

An implicit assumption in process models of internationalization is that firms gradually increase the number of markets to which they export. In contrast, recent research on born-global firms highlights cases where firms enter numerous geographic markets around the time of their inception. This paper draws on both process models and the literature about born-global firms to identify possible influences on the number of export markets served by a firm. The results of a survey of micro-exporters suggest that the number of export markets is positively associated with firm age, proprietary and knowledge-intense products, industries that are internationalized, and small domestic markets. This research provides a description of the market, product and industry conditions where entry into a larger number of export markets should be considered.

born-global export markets internationalization micro-exporters 

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Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  1. 1.University of WaterlooWaterlooCanada

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