Swiss Market for Meat from Animal-Friendly Production – Responses of Public and Private Actors in Switzerland

  • Sibyl Anwander Phan-Huy
  • Ruth Badertscher Fawaz
Article

Abstract

Animal welfare is an importantsocietal issue in Switzerland. Policy makershave responded with a strict legislation onanimal protection and with two programs topromote animal friendly husbandry. Alsoprivate actors in the meat industry initiatedprograms for animal friendly meat productionto meet consumers' expectations. Labeled meathas a market share of over 20%. Depending onthe stakeholders responsible for the labels,their objectives vary. While retailers want toattract consumers with meat produced in ananimal friendly and environmentally compatiblemanner and with products of consistently goodsensory quality, producers want to keep marketshares and increase their revenues.

animal protection agricultural policy consumer behavior meat consumption Switzerland 

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Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  • Sibyl Anwander Phan-Huy
    • 1
  • Ruth Badertscher Fawaz
    • 1
  1. 1.Department of Agricultural EconomicsSwiss Federal Institute of TechnologyZürichSwitzerland

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