Journal of Business Ethics

, Volume 42, Issue 3, pp 281–304 | Cite as

What Will Consumers Pay for Social Product Features?

  • Pat Auger
  • Paul Burke
  • Timothy M. Devinney
  • Jordan J. Louviere


The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.

animal rights choice modeling ethical consumerism willingness-to-pay workers' rights 


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Copyright information

© Kluwer Academic Publishers 2003

Authors and Affiliations

  • Pat Auger
    • 1
  • Paul Burke
    • 2
  • Timothy M. Devinney
    • 2
  • Jordan J. Louviere
    • 3
  1. 1.Melbourne Business SchoolCarlton, VictoriaAustralia
  2. 2.Australian Graduate School of ManagementSydneyAustralia
  3. 3.University of TechnologyHaymarket, SydneyAustralia

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