Marketing Letters

, Volume 13, Issue 4, pp 389–402

Perceptual Differences of Marketing Journals: A Worldwide Perspective

  • Vasilis Theoharakis
  • Andrew Hirst
Article

Abstract

The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.

marketing peer review journal ranking journal perceptions 

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Copyright information

© Kluwer Academic Publishers 2002

Authors and Affiliations

  • Vasilis Theoharakis
    • 1
  • Andrew Hirst
    • 2
  1. 1.Athens Laboratory of Business Administration (ALBA)Vouliagmeni, AthensGreece
  2. 2.Loughborough University Business SchoolLoughborough UniversityLoughboroughUnited Kingdom

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