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Small Business Economics

, Volume 19, Issue 1, pp 51–62 | Cite as

Identifying Success Factors for Rapid Growth in SME E-commerce

  • Sylvie Feindt
  • Judith Jeffcoate
  • Caroline Chappell
Article

Abstract

With high unemployment rates and major companies downsizing, SME policy has started to move centre stage. The small business job-creation thesis can be traced to David Birch, who placed great emphasis on the job generation process of very rapidly growing businesses he termed Gazelles: "In fact most firms don't grow. Gazelles do. And that is only 3% of all small companies." This paper focuses on the baby gazelles of the Internet economy. It looks at critical success factors that fast growing E-commerce ventures need to take into account in the start-up phase. Based on the results of the EU project KITE, the article demonstrates links between critical success factors, and highlights the competitive advantage deriving from the application of a certain critical success factor. It will compare the critical success factors identified for high growth E-commerce ventures in the start-up phase in KITE with research into the success of high growth companies in general.

Keywords

Unemployment Rate Small Business Success Factor High Unemployment Small Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Kluwer Academic Publishers 2002

Authors and Affiliations

  • Sylvie Feindt
    • 1
  • Judith Jeffcoate
    • 2
  • Caroline Chappell
    • 3
  1. 1.Sylvie Feindt ConsultingKolnGermany
  2. 2.Department of Information SystemsUniversity of BuckinghamUK
  3. 3.The Trefoyle PartnershipCanterburyUK

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