Journal of Risk and Uncertainty

, Volume 24, Issue 2, pp 161–186 | Cite as

Age, Health and the Willingness to Pay for Mortality Risk Reductions: A Contingent Valuation Survey of Ontario Residents

  • Alan Krupnick
  • Anna Alberini
  • Maureen Cropper
  • Nathalie Simon
  • Bernie O'Brien
  • Ron Goeree
  • Martin Heintzelman


We present the results of a contingent valuation survey eliciting willingness to pay (WTP) for mortality risk reductions. The survey was self-administered using a computer by 930 persons in Hamilton Ontario aged 40 to 75. Visual and audio aides were used to enhance risk comprehension. Mean WTP figures for a contemporaneous risk reduction imply a value of a statistical life of approximately C$l.2 to C$3.8 million (1999 C$). Mean WTP is constant with age up to 70 years, and is about 30 percent lower for persons aged 70 and older. WTP is unaffected by physical health status, but is affected by mental health.

value of a statistical life mortality risks benefit-cost analysis 


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Copyright information

© Kluwer Academic Publishers 2002

Authors and Affiliations

  • Alan Krupnick
    • 1
  • Anna Alberini
    • 2
  • Maureen Cropper
    • 3
  • Nathalie Simon
    • 4
  • Bernie O'Brien
    • 5
  • Ron Goeree
    • 5
  • Martin Heintzelman
    • 1
  1. 1.Resources for the FutureUSA
  2. 2.University of MarylandUSA
  3. 3.University of Maryland and World BankUSA
  4. 4.US Environmental Protection AgencyUSA
  5. 5.McMaster UniversityUSA

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