Electronic Commerce Research

, Volume 1, Issue 4, pp 403–417 | Cite as

Web-Based Reputation Management Systems: Problems and Suggested Solutions

  • Ross A. Malaga


Individuals who use the World Wide Web (WWW) to purchase goods and obtain information face a high level of uncertainty as to the quality of those goods and information. Reputation management systems are one way in which information about past transactions can be used to form judgments regarding the quality of goods and information obtained via the WWW. This paper examines current approaches used in reputation management systems and outlines six main problems with them. The paper suggests how these problems can be solved and develops an equation that can handle many of the problems. Implications for practitioners and researchers are discussed.

reputation World Wide Web auctions 


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Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Ross A. Malaga
    • 1
  1. 1.Robert H. Smith School of BusinessUniversity of Maryland, College ParkCollege ParkUSA

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