Data Mining and Knowledge Discovery

, Volume 5, Issue 3, pp 183–196 | Cite as

Association Models for Web Mining

  • Paolo Giudici
  • Robert Castelo


We describe how statistical association models and, specifically, graphical models, can be usefully employed to model web mining data. We describe some methodological problems related to the implementation of discrete graphical models for web mining data. In particular, we discuss model selection procedures.

Bayesian inference data mining graphical models Markov chain Monte Carlo methods model selection 


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Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Paolo Giudici
    • 1
  • Robert Castelo
    • 2
  1. 1.Dipartimento di Economia Politica e Metodi QuantitativiUniversity of PaviaPaviaItaly
  2. 2.University of UtrechtThe Netherlands

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