Small Business Economics

, Volume 16, Issue 2, pp 95–111 | Cite as

The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness

  • Connie Marie Gaglio
  • Jerome A. Katz


Opportunity identification represents a unique entrepreneurial behavior yet its processes and dynamics remain mysterious. Entrepreneurial alertness, a distinctive set of perceptual and information-processing skills, has been advanced as the cognitive engine driving the opportunity identification process. To date, empirical support has been equivocal; however, these early studies suffer from fundamental mistakes in theory and method. These mistakes are examined and addressed. A research agenda for the systematic and conceptually sound study of entrepreneurial alertness and opportunity identification is outlined.


Identification Process Empirical Support Research Agenda Industrial Organization Entrepreneurial Behavior 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Connie Marie Gaglio
    • 1
  • Jerome A. Katz
    • 2
  1. 1.College of BusinessSan Francisco State UniversitySan FranciscoUSA E-mail
  2. 2.Murray Endowed ProfessorSaint Louis UniversitySt. LouisUSA E-mail

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