Sex Roles

, Volume 44, Issue 3–4, pp 177–188 | Cite as

Is Female Body Esteem Shaped by Benevolent Sexism?

  • Stephen L. Franzoi


The present investigation sought to determine whether women's body attitudes could be understood as a manifestation of benevolent sexism. Results indicated that women who held many benevolent sexist beliefs not only used more cosmetics when preparing for a romantic date than women who endorsed few such beliefs, but they also expressed more positive attitudes toward an aspect of female body esteem, sexual attractiveness, that can be altered using cosmetic products.


Social Psychology Positive Attitude Body Attitude Female Body Benevolent Sexism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Publishing Corporation 2001

Authors and Affiliations

  1. 1.Marquette UniversityMilwaukee

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