Is Female Body Esteem Shaped by Benevolent Sexism?
- Cite this article as:
- Franzoi, S.L. Sex Roles (2001) 44: 177. doi:10.1023/A:1010903003521
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The present investigation sought to determine whether women's body attitudes could be understood as a manifestation of benevolent sexism. Results indicated that women who held many benevolent sexist beliefs not only used more cosmetics when preparing for a romantic date than women who endorsed few such beliefs, but they also expressed more positive attitudes toward an aspect of female body esteem, sexual attractiveness, that can be altered using cosmetic products.