Teaching Business Ethics

, Volume 3, Issue 2, pp 155–177 | Cite as

Attitudes Toward Consumer and Business Ethics Among Canadian and New Zealand Business Students: An Assessment of 28 Scenarios

  • Jim Fisher
  • David Taylor
  • Sam Fullerton

Abstract

Recent initiatives in business curricula have included emphases on global business and ethics. This paper combines these issues by comparing the ethical predisposition of business students in New Zealand with their Canadian counterparts. A sample of 360 students indicated that students in both countries generally hold high expectations for the behaviour of both business and consumers. Of the 28 scenarios evaluated, five exhibited significant differences between the two groups. In four cases, students from New Zealand expressed less tolerance for the questionable business practices, and in the other one the situation was reversed. Despite the relative congruence of attitudes exhibited by the students of the two countries, the fact that differences do exist is testimony to the increased risk inherent to international business.

business ethics Canada consumer ethics marketing New Zealand students 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

REFERENCES

  1. Abratt, Russell and Diane Sacks: 1988, 'The Marketing Challenge: Toward Being Profit-able and Socially Responsible', Journal of Business Ethics 7, 497–507.Google Scholar
  2. Alam, Kazi Firoz: 1995, 'Attitudes towards Business Ethics of Business Students in Malaysia', Journal of Business Ethics 14, 309–313.Google Scholar
  3. Alderson, Siobhan and Andrew Kakabadse: 1994, 'Business Ethics and Irish Manage-ments: A Cross-Cultural Study', European Management Journal 12, 432–441.Google Scholar
  4. Armstrong, Robert W.: 1992, 'An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms', Journal of Business Ethics 11, 161–171.Google Scholar
  5. Badaracco, Joseph L. Jr. and Allen P. Webb: 1995, 'Business Ethics: A View from the Trenches', California Management Review 37, 8–28.Google Scholar
  6. Beltramini, Richard F., Robert A. Peterson and George Kozmetsky: 1984, 'Concerns of College Students Regarding Business Ethics', Journal of Business Ethics 3, 195–200.Google Scholar
  7. Cowton, Christopher J. and Thomas W. Dunfee: 1995, 'Internationalizing the Business Ethics Curriculum: a Survey', Journal of Business Ethics 14, 331–338.Google Scholar
  8. Cox, A.D., D. Cox, R.A. Anderson and G.P. Mochis: 1993, 'Social Influences on Adoles-cent Shoplifting Theory, Evidence and Implications for the Retail Industry', Journal of Retailing 69, 234–246.Google Scholar
  9. De George, Richard T.: 1994, 'International Business Ethics', Business Ethics Quarterly 4, 1–9.Google Scholar
  10. Dodge, Robert H., Elizabeth A. Edwards and Sam Fullerton: 1996, 'Aberrant Consumer Behavior: An Investigation of Consumer Transgressions in the Market Place', Journal of Psychology and Marketing 13, 821–835.Google Scholar
  11. Duerden, John: 1995, '"Walking the Walk" on Global Ethics', Directors and Boards 19, 42–45.Google Scholar
  12. Edwards, Gary and Rebecca Goodell: 1994, 'Business Ethics', Ethics Excellence 11, 17–18.Google Scholar
  13. Fritzsche, David J., Y. Paul Huo, Sakae Sugai and Stephen Dun-Hou Tsai: 1995, 'Exploring the Ethical Behavior of Managers: A Comparative Study of Four Countries', Asia Pacific Journal of Management 12, 37–61.Google Scholar
  14. Fullerton, Sam: 1993, 'The Ethical Predisposition of Our Next Generation of Business and Community Leaders', in Donald Thompson (ed.), Proceedings of the Atlantic Marketing Association, pp. 188–193.Google Scholar
  15. Fullerton, Sam, Kathleen B. Kerch and H. Robert Dodge: 1996, 'Consumer Ethics: An Assessment of Consumer Behavior in the Marketplace', The Journal of Business Ethics 15, 805–814.Google Scholar
  16. Fullerton, S., D. Taylor and B.C. Ghosh: 1997, 'A Cross-Cultural Examination of Attitudes Toward Aberrant Behaviour in the Marketplace', Marketing Intelligence and Planning 15, Spring/Summer, 208–212.Google Scholar
  17. Kohls, John and Paul Buller: 1994, 'Resolving Cross-Cultural Ethical Conflict: Exploring Alternative Strategies', Journal of Business Ethics, 1 3, 31–38.Google Scholar
  18. Laczniak, Gene R., Marvin W. Berkowitz, Russell G. Brooker and James P. Hale: 1995, 'The Ethics of Business: Improving or Deteriorating', Business Horizons 38, 39–47.Google Scholar
  19. Lo, L.: 1993, 'Exploring Teenage Shoplifting: A Choice and Constraint Approach', Environment and Behaviour 26, 613–639.Google Scholar
  20. McShane, F.J. and B.A. Noonan: 1993, 'Classification of Shoplifters by Cluster Analysis', International Journal of Offender Therapy and Comparative Criminology 37, 29–40.Google Scholar
  21. Morgan, R. M. and S.D. Hunt: 1994, 'The Commitment-Trust Theory of Relationship Marketing', Journal of Marketing 58, 20–38.Google Scholar
  22. Muncy, J. A. and S. J. Vitell: 1992, 'Consumer Ethics: an Investigation of the Ethical Benefits of the Final Consumer', Journal of Business Research 24, 297–311.Google Scholar
  23. Nyaw, Mee-Kau and Ignace Ng: 1994, 'A Comparative Analysis of Ethical Beliefs: A Four Country Study', Journal of Business Ethics 13, 543–555.Google Scholar
  24. Puffer, Sheila M. and Daniel J. McCarthy: 1995, 'Finding Common Ground in Russian and American Business Ethics', California Management Review 37, 29–46.Google Scholar
  25. Rossouw, G.J.: 1994, 'Business Ethics in Developing Countries', Business Ethics Quarterly 4, 43–51.Google Scholar
  26. Schlegelmilch, Bodo B. and Diana C. Robertson: 1995, 'The Influence Of Country and Industry on Ethical Perceptions of Senior Executives in the US and Europe', Journal of International Business Studies 26, 859–871.Google Scholar
  27. Skubik, Daniel W.: 1995, 'Ethics and Australian International Business: Which Way to Asia?', Journal of Business Ethics 14, 643–652.Google Scholar
  28. Small, Michael W.: 1992, 'Attitudes Towards Business Ethics Held by Western Australian Students: A Comparative Study', Journal of Business Ethics 11, 745–752.Google Scholar
  29. Small, Michael W.: 1995, 'Business Ethics and Commercial Morality in Western Australia', Journal of Business Ethics 11, 279–285.Google Scholar
  30. Solomon, R.C.: 1992, Ethics and Excellence, Oxford University Press, Oxford.Google Scholar
  31. Stephenson, Harriett Buckman, Sharon Galbraith and Robert B. Grimm: 1995, 'Ethical Congruency of Constituent Groups', Journal of Business Ethics 14, 145–158.Google Scholar
  32. Taka, Iwao: 1994, 'Business Ethics: A Japanese View', Business Ethics Quarterly 4, 53–78.Google Scholar
  33. Townley, Preston: 1992, 'Business Ethics...AnOxymoron?' Canadian Business Review 19, 35–37.Google Scholar
  34. Vitell, S.J. and J.A. Muncy: 1992, 'Consumer Ethics: an Empirical Investigation of Factors Influencing Ethical Judgements of the Final Consumer', Journal of Business Ethics 11, 585–597.Google Scholar
  35. Whipple, Thomas W. and Dominic F. Swords: 1992, 'Business Ethics Judgements: A Cross-Cultural Comparison', Journal of Business Ethics 11, 671–678.Google Scholar

Copyright information

© Kluwer Academic Publishers 1999

Authors and Affiliations

  • Jim Fisher
    • 1
  • David Taylor
    • 2
  • Sam Fullerton
    • 3
  1. 1.Curtin University of TechnologyAustralia
  2. 2.University of WaikatoNew Zealand
  3. 3.Eastern Michigan UniversityUSA

Personalised recommendations