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Argumentation

, Volume 12, Issue 2, pp 267–280 | Cite as

Forms of Authority and the Real Ad Verecundiam

  • Jean Goodwin
Article

Abstract

This paper provides a typology of appeals to authority, identifying three distinct types: that which is based on a command; that which is based on expertise; and that which is based on dignity. Each type is distinguished with respect to the reaction that a failure to follow it ordinarily evokes. The rhetorical roots of Locke's ad verecundiam are traced to the rhetorical practices of ancient Rome.

Aristotle authority: by command by expertise by dignity Cicero Locke rhetoric Roman rhetoric 

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Copyright information

© Kluwer Academic Publishers 1998

Authors and Affiliations

  • Jean Goodwin
    • 1
  1. 1.Department of Communication StudiesNorthwestern UniversityEvanstonU.S.A

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