Abstract
A period of extraordinary change is pressuring schools of business to rethink their curricula and mission statements in order to adapt to new environments. The authors, both economists with many years of teaching experience, focus on the microeconomics course in the core curriculum and offer proposals which introduce alternative value bases to orient, motivate, and drive the firm in the economic environment. These include proposals from the frameworks of humanistic and social economics.
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Ford, J.W., O'donnell, C.F. Microeconomic Theory and Management Education: A Social Economics Perspective. International Journal of Value-Based Management 11, 275–288 (1998). https://doi.org/10.1023/A:1007712621468
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DOI: https://doi.org/10.1023/A:1007712621468