Journal of Business Ethics

, Volume 30, Issue 1, pp 57–72 | Cite as

Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison

  • Isabelle Maignan


Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate eco-nomic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries.

corporate benevolence corporate citizenship corporate ethics corporate social responsibility cross-cultural research socially responsible consumer behavior 


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Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Isabelle Maignan
    • 1
  1. 1.Faculty of Management and OrganizationUniversity of GroningenGroningenThe Netherlands

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