Abstract
This study aimed to analyze the thematic structure and trends in scientific publications discussing the relationship between public relations development and public-trust and provide a roadmap for future research investigating this topic. This study used systematic literature review (SLR) and bibliometric analysis (BA) to describe public-trust-based public relations development and reveal its bibliometric profile. The data were obtained from the 2013–2022 Scopus database by identifying the research on public relations and public-trust, so the keywords used are (“public relations development” or “public relations”) and (“public-trust” or “public trust”). The results show that the publication examining the public relations and public-trust leads to stable total publication. Countries contributing to this topic are the United Kingdom, United States, Australia, Netherlands, and Canada. Meanwhile, the universities mostly credited with high publications on this topic are University of Oxford, Kong’s College London, The University of Sydney, London School of Hygiene and Tropical Medicine, University of Michigan. This study discovers that most of the articles about public relations and public-trust discuss public health, organization and management, interpersonal communication, and perception. The results indicated that the structure and trends in thematic academic studies provide a roadmap for future studies investigating public relations development and public-trust. In this context, communication researchers should interconnect their scientific field with psychology, specifically public-trust. Therefore, the development of a public-trust-based public relations can run well. This article attempted to gain insights into how research on public relations and public-trust has progressed using the systematic literature review and bibliometric analysis.
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Fadillah, D., Huiquan, Z. Developing public relations as a foundation for public trust: a systematic literature review and bibliometric analysis. SN Soc Sci 4, 59 (2024). https://doi.org/10.1007/s43545-023-00813-5
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DOI: https://doi.org/10.1007/s43545-023-00813-5