1 Correction to: Italian Journal of Marketing https://doi.org/10.1007/s43039-021-00022-z

The original version of this article contained a mistake. Francesca Pratesi was not listed among the authors and the sequence of the author names was incorrect. The corrected authorship is as follows:


Francesca Pratesi1, Lala Hu2, Riccardo Rialti3, Lamberto Zollo3, Monica Faraoni3.


The original article has been corrected.