Nature is a great laboratory where many experiments are taking place every moment. Especially, nature-based design is perhaps the oldest methodology of design with examples from all over the fields of applied sciences. From the conceptual side, product design uses a different approach in nature-based methodology. The proposed conceptual product design concept is dealing with in-store displays that are inspired from nature forms. Those nature-based design ideas can lead to further opportunities for research and marketing success of the retail industry. A number of illustrative case studies of in-store displays are presented in this paper.
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Manavis, A., Sourris, T., Dimou, E. et al. An Inspiration from Nature Design Methodology for In-Store Displays. J Package Technol Res 3, 141–148 (2019). https://doi.org/10.1007/s41783-019-00057-w
- Visual merchandise
- In-store displays
- Brand equity
- Conceptual design