Mandatory integrated pest management in the European Union: experimental insights on consumers’ reactions

  • M. LefebvreEmail author
  • C. Biguzzi
  • E. Ginon
  • S. Gomez-y-Paloma
  • S. R. H. Langrell
  • S. Marette
  • G. Mateu
  • A. Sutan
Research Article


A realistic experiment with 189 French consumers was conducted to analyse consumers’ reaction to the transition towards integrated pest management (IPM) as the standard in European farming. Results indicate high substitutability between IPM and organic tomatoes. It suggests that IPM sales will benefit from the withdrawal of conventional products from the market only if there is a significant reduction in the price of IPM products as compared to organic ones and/or an important increase in the shelf space dedicated to IPM products. While information on IPM guidelines increases IPM products purchases, providing extra information on residue levels in IPM tomatoes has no further impact on consumers’ choices in this experiment.


Integrated pest management Organic Tomatoes Sustainable use of pesticides directive Multinomial probit Open-ended choice experiment 

JEL classification

C91 D12 Q13 Q18 



The survey on which this paper is based was funded by the IPTS, JRC-European Commission in the context of the project “Consumers’ willingness to pay for Integrated Production: experimental design and data collection”, PO 153580. However, the views expressed are purely those of the authors and may not, in any circumstances, be regarded as stating an official position of the European Commission. Marianne Lefebvre acknowledges funding from Agropolis Fondation and the French National Research Agency (program “Investissements d’avenir” ANR-10-LABX-0001-01, Project “CAP-eye”). The authors would like to thank the partners of the FP7-PURE project for supporting the initial idea. We would especially like to thank Christine Poncet (INRA) for contributing to the elaboration of the information on the different types of tomatoes disclosed to participants. We are also grateful to the two anonymous referees for their constructive input.

Author contributions

M. Lefebvre, S.R.H. Langrell and S. Gomez-y-Paloma formulated the original question. The experiment was designed by E. Ginon, S. Marette and A. Sutan with the help of M. Lefebvre and G. Mateu and programmed by G. Mateu in z-Tree. The sessions were organized by C. Biguzzi with the help of E. Ginon, G. Mateu, A. Sutan and H. Saysithideth. M. Lefebvre performed data analysis and wrote the first version of the manuscript. All authors provided feedback on previous versions of the manuscript. M. Lefebvre was responsible for overall coordination.


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Copyright information

© INRA and Springer-Verlag France 2017

Authors and Affiliations

  • M. Lefebvre
    • 1
    • 2
    Email author
  • C. Biguzzi
    • 3
  • E. Ginon
    • 3
  • S. Gomez-y-Paloma
    • 1
  • S. R. H. Langrell
    • 4
  • S. Marette
    • 5
  • G. Mateu
    • 3
  • A. Sutan
    • 3
  1. 1.European Commission, Joint Research Centre (JRC), Institute for Prospective Technological Studies (IPTS)SevilleSpain
  2. 2.Université d’Angers, UMR GranemAngersFrance
  3. 3.Laboratory for Experimentation in Social Sciences and Behavioral Analysis (LESSAC)Burgundy School of BusinessDijonFrance
  4. 4.Plant Health, Food of Plant Origin and Food Quality UnitEuropean Commission, Directorate General for Health and Consumer Protection, Food and Veterinary OfficeDunsanyIreland
  5. 5.INRA, UMR Economie PubliqueThiverval-GrignonFrance

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