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Table 9 Determinants of social media interaction propensity

From: The effect of social media interactions on customer relationship management

Variables Matched sample
Upselling Terminations Service requests
Coef. Sig. Coef. Sig. Coef. Sig.
Usage 0.001 0.000 0.000 0.001 0.000 0.000
Purchasing power −0.028 0.001 −0.019 0.001 −0.021 0.041
Age −0.019 0.000 −0.016 0.000 −0.018 0.000
Gender −0.559 0.000 −0.446 0.000 −0.559 0.000
Intercept −3.710 0.000 −3.149 0.000 −4.157 0.000
  1. Dependent variable 1 = social media interactions. N = 334,111
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