Skip to main content

Table 6 Comparison of service contacts

From: The effect of social media interactions on customer relationship management

Service contact Customers with social media interactions Customers without social media interactions Significant difference*
Service requests 0.367 0.273
Service complaints 0.012 0.020
Total 0.379 0.293
Observations    2916
  1. Values indicate the average number of service requests or complaints per customer
  2. * Test of differences in mean (two-sided significance on the 0.01 level)