Table 9 Results from SURE model (dependent variables: DailyRevenueAllWomen, DailyRevenueAllMen in €) and OLS regression (dependent variable: DailyRevenueAllUsers in €)
From: Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal
Independent variables | Dependent variable: DailyRevenueAllWomen | Dependent variable: DailyRevenueAllMen | Dependent variable: DailyRevenueAllUsers | ||||||
|---|---|---|---|---|---|---|---|---|---|
Model 1 | Model 2 | Model 3 | Model 1 | Model 2 | Model 3 | Model 1 | Model 2 | Model 3 | |
Installed base | |||||||||
Women | −0.0094565*** | −0.0121272*** | −0.0207466*** | 0.1214191*** | 0.0768262*** | 0.0687561*** | 0.1119683*** | 0.0647126*** | 0.0480195** |
Men | 0.006163*** | 0.0132575*** | 0.0160938*** | −0.1057493*** | −0.002672 | −0.0128498 | −0.099591*** | 0.0105712 | 0.003222 |
Platform parameters | |||||||||
PlatformLifetime | −0.0118641*** | −0.0123831*** | −0.011132** | −0.0136595** | −0.0229988*** | −0.0260558*** | |||
Update1 | 1.561665** | 0.96887 | 19.52734*** | 18.02646*** | 21.08901*** | 18.99346*** | |||
Update2 | 3.971721*** | 3.924199*** | −.2991901 | −1.652735 | 3.672342*** | 2.274371* | |||
Update3 | 1.774566*** | 1.370269*** | 3.258874*** | 0.6961245 | 5.033364*** | 2.066448*** | |||
Update4 | −0.8161869*** | −0.3984026 | 1.27061 | 4.795525*** | 0.4548655 | 4.39736*** | |||
Update5 | 1.086508*** | 1.056412*** | −7.615938*** | −7.457788*** | −6.527697*** | −6.397927*** | |||
Update6 | −2.937902*** | −3.147122*** | −3.04403*** | −3.270945*** | −5.981674*** | −6.415,782*** | |||
Update7 | 3.465234*** | 3.204152*** | 8.563072*** | 7.528386*** | 12.02826*** | 10.73,254** | |||
Update8 | 0.6102715*** | 0.7128671*** | 3.106759*** | 2.044481*** | 3.715196*** | 2.756013*** | |||
Update9 | 3.714678*** | 3.994181*** | −8.110425*** | −4.956301*** | −4.394706*** | −.9608749 | |||
Update10 | 1.422225*** | 1.652886*** | 4.824756*** | 5.087945*** | 6.24615*** | 6.739328*** | |||
Seasonal parameters | |||||||||
TVevent1 | −3.454805*** | −17.28362*** | −20.74243*** | ||||||
TVevent2 | 0.7322851*** | 0.1460649 | 0.8795812 | ||||||
Winter | −0.3442243 | 1.083799* | 0.740641 | ||||||
Spring | −0.2320078 | 1.421362* | 1.187716 | ||||||
Summer | 0.1909255 | 4.473041*** | 4.663272*** | ||||||
Constant | 7.894175*** | 47.7862*** | 53.14111*** | 96.13324*** | 55.66326** | 81.10901** | 104.0282*** | 103.4657*** | 134.3192*** |
F | n/a | n/a | n/a | n/a | n/a | n/a | 94.58 | 134.42 | 148.57 |
Number of observations | 914 | 914 | 914 | 914 | 914 | 914 | 914 | 914 | 914 |
R 2 | 0.0135 | 0.4211 | 0.4429 | 0.2051 | 0.4786 | 0.5530 | 0.1506 | 0.4363 | 0.5215 |