Table 7 Results from SURE model (dependent variables: NetGainWomen and NetGainMen in number of users)
From: Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal
Independent variables | Dependent variable: NetGainWomen | Dependent variable: NetGainMen | ||||||
|---|---|---|---|---|---|---|---|---|
Model 1 | Model 2 | Model 3 | Model 4 | Model 1 | Model 2 | Model 3 | Model 4 | |
Installed base | ||||||||
Women | −0.0052943* | −0.0187988** | −0.0647049** | −0.063719** | −0.0106566 | −0.0410637 | −0.022364 | |
Men | 0.0130922** | −0.0237064 | −0.0366864 | −0.0074022* | 0.0030014 | −0.0538267** | −0.0760516** | |
Platform parameters | ||||||||
PlatformLifetime | −0.0016744 | −0.0137804** | 0.0055423 | −0.0073152 | ||||
Update1 | −14.54164* | −16.75659* | −16.51846*** | −17.78324* | ||||
Update2 | 0.2594894 | 3.189207 | −1.454399 | 2.120249 | ||||
Update3 | −2.506983 | −1.784541 | −3.559547* | −2.754921* | ||||
Update4 | −0.4020995 | −0.5808471 | −1.340044 | −1.788673 | ||||
Update5 | 0.2353828 | 1.926006 | 1.081561 | 3.278738** | ||||
Update6 | −1.83712** | 0.2069084 | −0.9842817 | 2.111515* | ||||
Update7 | 4.191521*** | 4.927273*** | 3.126861* | 3.290054 | ||||
Update8 | 1.401801 | 2.04894 | −1.848275 | −1.146902 | ||||
Update9 | −1.101929 | −.6813836 | 0.7950864 | 1.252844 | ||||
Update10 | −1.498372 | −2.560496 | −0.5833106 | −2.264057 | ||||
Seasonal parameters | ||||||||
TVevent1 | −5.24849 | −0.0268828 | ||||||
TVevent2 | 0.5644956 | 1.164045 | ||||||
Winter | 1.771118* | 2.985986*** | ||||||
Spring | −0.6904099 | −0.5966981 | ||||||
Summer | −0.3859537 | −0.001084 | ||||||
Constant | 3.017029* | −1.380181 | 81.15897** | 142.6788* | 6.891396* | 68.70649* | 129.7221* | |
Number of observations | 914 | 914 | 914 | 914 | 914 | 914 | 914 | 914 |
R 2 | 0.0003 | 0.0070 | 0.0932 | 0.1046 | 0.0001 | 0.0050 | 0.0898 | 0.1037 |