Table 4 Silver versus Gold subscriptions: comparison of duration and revenue
From: Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal
Silver customers | Gold customers | P value (t test) | |
|---|---|---|---|
No. of subscriptions | 595 | 41 | – |
Revenue per day | |||
Average | €1.07 | €2.06 | 0.003 |
Median | €0.98 | €1.31 | |
SD | €0.98 | €4.01 | |
Subscription length in days | |||
Average | 165 | 160 | 0.886 |
Median | 93 | 152 | |
SD | 214.9 | 132.8 | |
Total revenue per subscription | |||
Average | €133.95 | €204.26 | 0.000 |
Median | €89.70 | €199.26 | |
SD | €147.34 | €156.57 | |