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Table 10 User characteristics in a fictitious two-sided dating market

From: Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal

Variable name

Description

Group 1: men (m)

Group 2: women (w)

Prob m /prob w

Basic probability to become a paying user

6 %

2 %

Fee m /fee w

Avg. fee per paying user

€100

€100

CNE m /CNE w

Positive CNEs on other user group’s revenue per user

€0.02

€0.06

SNE m /SNE w

Negative SNEs on same user group’s revenue per user

−€0.015

−€0.01