Skip to main content
Log in

ObGyn Delivered: Social Media Serving Medical Students’ Learning Needs

  • Monograph
  • Published:
Medical Science Educator Aims and scope Submit manuscript


The availability of social media in biomedical education is rapidly expanding. However, there is little information comparing the utility of different social media platforms. The authors sought to describe and evaluate a student-led medical education tool, ObGyn Delivered, that uses three social media platforms (Facebook, Instagram, and Twitter) in order to understand each platform’s potential roles, benefits, and barriers and describe their advantages and limitations. Medical educators utilizing social media tools may benefit from focusing their efforts on the strengths of each platform to communicate different messages, provide unique content, and to reach a maximal number of potential users.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig. 3

Similar content being viewed by others


  1. Chaffey D. Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms. Smart Insights. 2020. Accessed 5 Dec 2020.

  2. Cheston CC, Flickinger TE, Chisolm MS. Social media use in medical education: A systematic review. Acad Med. 2013;88(6):893–901.

    Article  Google Scholar 

  3. Sherbino J. Making change in medical education. Med Educ. 2019;53(7):649–51.

    Article  Google Scholar 

  4. Rashid A, Prosser-Snelling E, Southern L, Molloy A. The endless potential of social media in medical education. Med Educ. 2015;49(9):947.

    Article  Google Scholar 

  5. Whyte W, Hennessy C. Social Media use within medical education: A systematic review to develop a pilot questionnaire on how social media can be best used at BSMS. MedEdPublish. 2017:1–36.

  6. Roberts DH, Newman LR, Schwartzstein RM. Twelve tips for facilitating millennials’ learning. Med Teach. 2012;34(4):274–8.

    Article  Google Scholar 

  7. Hopkins L, Hampton BS, Abbott JF, Buery-Joyner SD, Craig LB, Dalrymple JL, et al. To the point: Medical education, technology, and the millennial learner. Am J Obstet Gynecol. 2018;218(2):188–92.

    Article  Google Scholar 

  8. Waljee JF, Chopra V, Saint S. Mentoring millennials. JAMA. 2018;319(15):1547–8.

    Article  Google Scholar 

  9. Bringman-Rodenbarger L, Hortsch M. How students choose E-learning resources: The importance of ease, familiarity, and convenience. FASEB BioAdv. 2020;2(5):286–95.

    Article  Google Scholar 

  10. Hollinderbäumer A, Hartz T, Ückert F. Education 2.0—how has social media and Web 2.0 been integrated into medical education? A systematical literature review. GMS Z Med Ausbild. 2013;30(1):1–12.

    Article  Google Scholar 

  11. Bahner DP, Adkins E, Patel N, Donley C, Nagel R, Kman NE. How we use social media to supplement a novel curriculum in medical education. Med Teach. 2012;34(6):439–44.

    Article  Google Scholar 

  12. Lasker R, Vicneswararajah N. Using Twitter to teach problem-based learning. Med Educ. 2015;49(5):531.

    Article  Google Scholar 

  13. Flynn L, Jalali A, Moreau KA. Learning theory and its application to the use of social media in medical education. Postgrad Med J. 2015;91(1080):556–60.

    Article  Google Scholar 

  14. Avci K, Celikden SG, Eren S, Aydenizoz D. Assessment of medical students’ attitudes on social media use in medicine: A cross-sectional study. BMC Med Educ. 2015;15:18.

    Article  Google Scholar 

  15. El Bialy S, Jalali A. Go Where the students are: A comparison of the use of social networking sites between medical students and medical educators. JMIR Med Educ. 2015;1(2):e7.

    Article  Google Scholar 

  16. Junco R. The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Comput Educ. 2012;58(1):162–71.

    Article  Google Scholar 

  17. Hennessy CM, Kirkpatrick E, Smith CF, Border S. Social media and anatomy education: Using twitter to enhance the student learning experience in anatomy. Anat Sci Educ. 2016;9(6):505–15.

    Article  Google Scholar 

  18. Kirschner PA, Karpinski AC. Facebook (R) and academic performance. Comput Hum Behav. 2010;26(6):1237–45.

    Article  Google Scholar 

  19. Huang CJ. Social network site use and academic achievement: A meta-analysis. Comp & Educ. 2018;119:76–83.

    Article  Google Scholar 

  20. Ekarattanawong S, Chamod P, Thuppia A, Mathuradavong N, Pattharanitima P, Bhamarapravatana K, et al. Using Facebook for ongoing learning promotes higher national licensing examination success. Med Sci Educ. 2019;29:241–5.

    Article  Google Scholar 

  21. Davis WM, Ho K, Last J. Advancing social media in medical education. CMAJ. 2015;187(8):549–50.

    Article  Google Scholar 

  22. Al-Bahrani A, Patel DN, Sheridan B. Engaging students using social media: The students’ perspective. Int Rev Econ Educ. 2015;19:36–50.

    Article  Google Scholar 

  23. George DR, Rovniak LS, Kraschnewski JL. Dangers and opportunities for social media in medicine. Clin Obstet Gynecol. 2013;56(3):453–62.

    Article  Google Scholar 

  24. Maben-Feaster RE, Stansfield RB, Opipari A, Hammoud MM. Evaluating patient perspectives of provider professionalism on Twitter in an academic obstetrics and gynecology clinic: Patient survey. J Med Internet Res. 2018;20(3):e78.

    Article  Google Scholar 

  25. Kofinas JD, Varrey A, Sapra KJ, Kanj RV, Chervenak FA, Asfaw T. Adjunctive social media for more effective contraceptive counseling: A randomized controlled trial. Obstet Gynecol. 2014;123(4):763–70.

    Article  Google Scholar 

  26. Omurtag K, Turek P. Incorporating social media into practice: A blueprint for reproductive health providers. Clin Obstet Gynecol. 2013;56(3):463–70.

    Article  Google Scholar 

  27. Fogelson NS, Rubin ZA, Ault KA. Beyond likes and tweets: An in-depth look at the physician social media landscape. Clin Obstet Gynecol. 2013;56(3):495–508.

    Article  Google Scholar 

  28. Antheunis ML, Tates K, Nieboer TE. Patients’ and health professionals’ use of social media in health care: Motives, barriers and expectations. Patient Educ Couns. 2013;92(3):426–31.

    Article  Google Scholar 

  29. Anderson M, Jiang J. Teens, social media & technology. Pew Research Center. 2018. Accessed 5 Dec 2020.

  30. Ortiz-Ospina E. The rise of social media. Our World in Data. 2019. Accessed 5 Dec 2020.

  31. Shafer S, Johnson MB, Thomas RB, Johnson PT, Fishman EK. Instagram as a vehicle for education: What radiology educators need to know. Acad Radiol. 2018;25(6):819–22.

    Article  Google Scholar 

  32. Park JH, Christman MP, Linos E, Rieder EA. Dermatology on Instagram: An analysis of hashtags. J Drugs Dermatol. 2018;17(4):482–4.

    Google Scholar 

  33. Ranginwala S, Towbin AJ. Use of Social Media in Radiology Education. J Am Coll Radiol. 2018;15(1 Pt B):190–200.

    Article  Google Scholar 

  34. Lee LMJ, Gould DJ. Educational implications of a social networking application, Twitter, for anatomical sciences. Med Sci Educ. 2014;24:273–8.

    Article  Google Scholar 

  35. Chretien KC, Tuck MG, Simon M, Singh LO, Kind T. A digital ethnography of medical students who use Twitter for professional development. J Gen Intern Med. 2015;30(11):1673–80.

    Article  Google Scholar 

  36. Jaffe RC, O’Glasser AY, Brooks M, Chapman M, Breu AC, Wray CM. Your @Attending will #Tweet you now: Using Twitter in medical education. Acad Med. 2020;online.

  37. Magid MS, Schindler MK. Weekly open-book open-access computer-based quizzes for formative assessment in a medical school general pathology course. J Int Assoc Med Sci Educ. 2007;17:45–51.

    Google Scholar 

  38. Wenger SL, Hobbs GR, Williams HJ, Hays MA, Ducatman BS. Medical student study habits: Practice questions help exam scores. J Int Assoc Med Sci Educ. 2009;19(4):170–2.

    Google Scholar 

  39. Wynter L, Burgess A, Kalman E, Heron JE, Bleasel J. Medical students: What educational resources are they using? BMC Med Educ. 2019;19(1):36.

    Article  Google Scholar 

  40. Ventola CL. Social media and health care professionals: Benefits, risks, and best practices. P&T. 2014;39(7):491–520.

    Google Scholar 

  41. Tan C. Regulating content on social media. London: UCL Press; 2018.

    Book  Google Scholar 

  42. Pew Research Center. Social media fact sheet. Pew Research Center. 2019. Accessed 5 Dec 2020.

  43. Sterling M, Leung P, Wright, Bishop TF. The use of social media in graduate medical education: A systematic review. Acad Med. 2017;92(7):1043–56.

    Article  Google Scholar 

  44. Hortsch M. How to make educational lemonade out of a didactic lemon: The benefits of listening to your students. Anat Sci Educ. 2019;12(5):572–6.

    Article  Google Scholar 

Download references


The authors wish to thank Dr. J. Woolliscroft for his encouragement and helpful advice.

Author information

Authors and Affiliations


Corresponding author

Correspondence to Michael Hortsch.

Ethics declarations

This study received a notice of exemption from the University of Michigan Institutional Review Board (HUM000182315).

Conflict of Interest

The authors declare that they have no conflict of interest.

Additional information

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Supplementary Information

Below is the link to the electronic supplementary material.

Supplementary file1 (DOCX 21 KB)

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Carman, K.L., Minns, A., Garber, S. et al. ObGyn Delivered: Social Media Serving Medical Students’ Learning Needs. Med.Sci.Educ. 31, 827–836 (2021).

Download citation

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: