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Service quality and intention to recommend in low-cost and full-service airlines in Turkey

Abstract

This study contributes to the knowledge of airline service quality in Turkey. The aim is to investigate the relationship between service quality and intention to recommend in the context of competitive strategies. For this purpose, a survey study under fuzzy environment is performed in Istanbul, Turkey. After comparing service quality and intention to recommend in full-service and low-cost airlines, a binary logistic regression model is constructed to reveal the factors that are important for intention to recommend. The results show that low-cost airlines in Turkey have substantially lower service quality scores and intention to recommend. Furthermore, the model points out empathy, tangibles, and responsiveness as the significant quality dimensions for intention to recommend. However, reliability and assurance dimensions have been found insignificant along with all control variables of age, gender, travel type, travel frequency, travel purpose, airline company, income level, and education level.

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The authors did not receive any funding for this study.

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Correspondence to Kazim Sari.

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The first author has no relevant financial or non-financial interests to disclose. The second author is an employee of Turkish Airlines.

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The authors have complied with ethical standards in conducting this study.

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Sari, K., Sener, A.A. Service quality and intention to recommend in low-cost and full-service airlines in Turkey. Decision (2022). https://doi.org/10.1007/s40622-022-00314-z

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  • DOI: https://doi.org/10.1007/s40622-022-00314-z

Keywords

  • Service quality
  • SERVQUAL
  • Competitive strategy
  • Airline industry
  • Intention to recommend