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Jain, T. Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.): Business relationship management and marketing: mastering business markets. Decision 42, 471–473 (2015). https://doi.org/10.1007/s40622-015-0112-2
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DOI: https://doi.org/10.1007/s40622-015-0112-2