Perspectives on Behavior Science

, Volume 41, Issue 2, pp 541–549 | Cite as

Rethinking Dissemination: Storytelling as a Part of the Repertoire

  • Ronnie DetrichEmail author

From the very early days of behavior analysis the mission has included “better living through behaviorism” with the goal of bringing behavioral technology to every aspect of human activity (e.g., Skinner, 1948). In their seminal paper on applied behavior analysis, Baer, Wolf, and Risley (1968) offered the following observation about dissemination: “…It is a fair presumption that behavioral applications, when effective, can sometimes lead to social approval and adoption” (1968, p. 91). Yet, the general conclusion among contemporary behavior analysts is that the social approval and adoption rate has been disappointingly slow and the dream of “better living through behaviorism” has not been realized at scales of social importance (Bailey, 1991; Doughty, Holloway, Shields, & Kennedy, 2012; Foxx, 1996; Skinner, 1981). We built a better mousetrap but the world did not beat a path to our door. It is somewhat ironic that what is arguably a science of influence (behavior analysis) has not been...


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Copyright information

© Association for Behavior Analysis International 2018

Authors and Affiliations

  1. 1.Wing InstituteOaklandUSA

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