The viewpoint discusses the impact of blockchain technology adoption on tourism. We highlight a gap in the tourism management literature. Based on a number of published works and the few implementations existing in the tourism domain we critically reflect on the ability to capture benefits, and to enhance the effectiveness of this technology. Starting with a description, often missing, of the basic architecture and functioning mechanisms of a blockchain system we discuss potential drivers and drawbacks of its adoption in the tourism domain, highlighting the managerial implications of its use. Given the gap in tourism management literature, we also suggest possible research directions for better understanding and evaluating the applicability in tourism and hospitality.
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The authors are very grateful to Massimo Chiriatti for the helpful discussion of the technical aspects of blockchains. R.B. acknowledges the financial support of the Ministry of Education and Science of the Russian Federation in the framework of the Competitiveness Enhancement Program of the Tomsk Polytechnic University.
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Valeri, M., Baggio, R. A critical reflection on the adoption of blockchain in tourism. Inf Technol Tourism 23, 121–132 (2021). https://doi.org/10.1007/s40558-020-00183-1
- Innovation adoption
- Small and-medium enterprises
- Managerial implications