Information Technology & Tourism

, Volume 21, Issue 2, pp 285–287 | Cite as

Anandarajan, Murugan (et al.): Practical text analytics—maximizing the value of text data

Switzerland, Springer International Publishing, 2019, 285 pp, ISBN 978-3-319-95662 (Hardcover), ISBN 978-3-319-95663-3 (eBook), USD84.99 (Hardcover), USD64.99 (eBook)
  • Jianwei QianEmail author
  • Rob Law
Book Review

The wide application of text analytics leads to the urgent need for the cultivation of personnel with expertise in analyzing text data to disclose the value-added information behind the text. This phenomenon is especially true in tourism because numerous tourists’ comments, which are treasured by the academia and practitioners, emerge online every day. The book Practical Text Analytics: Maximizing the Value of Text Datasatisfies this need. The book is laden with fundamental concepts in text analytics, including the mechanism of content analysis and the principles in analyzing the text, and a detailed guidance on how divergent methods can be used to unearth the truth behind the text. The book also eases readers’ comprehension by presenting a short introduction and illustrating some key takeaways at the end of each chapter, which can be considered a reader-friendly approach. Another useful feature of the book is the provision to valuable further reading materials that enable readers...


Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  1. 1.School of Economics and ManagementHangzhou Normal UniversityHangzhouChina
  2. 2.School of Hotel and Tourism ManagementThe Hong Kong Polytechnic UniversityHong Kong SarChina

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