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Information Technology & Tourism

, Volume 16, Issue 2, pp 153–173 | Cite as

The passionate use of mobiles phones among tourists

  • Lidija LalicicEmail author
  • Christian Weismayer
Original Research

Abstract

As technology becomes more available and affordable, consumers get increasingly absorbed in and reliant on technology, becoming passionate users. This trend is also observed in the field of tourism. The development of travel-related apps, free WI-FI spots, QR codes and augmented reality applications are a few examples of how consumers use mobile phones to enhance their travel experiences. By making use of on exploratory data analysis approach, the study combines the concept of passion and affective states derived by mobile phone usage while traveling. The study identifies three types of users based upon emotions towards mobile phones. Among the three clusters a visible relationship with passion is detected. This study illustrates the psychological processes underlying mobile phone usage affecting the overall tourist experience. This study supports marketers designing mobile-enhanced tourist experiences for different mobile phone users.

Keywords

Mobile phone Traveling Passion Emotions 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  1. 1.Department of Tourism and Service ManagementMODUL University ViennaViennaAustria
  2. 2.Department of Applied Statistics and EconomicsMODUL University ViennaViennaAustria

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