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The Kellogg School of Marketing: Past, Present, and Future

Customer Needs and Solutions volume 10, Article number: 1 (2023) Cite this article

Abstract

The Kellogg School has a long and rich history of leadership. Business education was first offered at Northwestern University in October 1908 by the School of Commerce. A total of 165 students were enrolled in the first semester and 225 in the second semester. The evening classes took place in Chicago. With a goal to serve the needs of Chicago businesses, all courses had a practical orientation and concentrated on areas such as money and banking, transportation, law, public utilities, insurance, and factory management. Willard Hotchkiss was the first Dean of the School of Commerce, a position he held from 1908 to 1917, 8 years later becoming the first Dean of the Stanford Graduate School of Business. During this time, Arthur Anderson, founder of his namesake accounting firm, was a Northwestern faculty member.

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Notes

  1. This section is abstracted nearly verbatim from the book The Evolution of Management Education: A History of the Northwestern University J.L. Kellogg Graduate School of Management, 1908–1983 by Michael W. Sedlak and Harold F. Williamson, © 1983 by Northwestern University.

  2. This section and parts of the following section are adapted from “Parallel Lives: The History of Marketing and the Marketing Department at Northwestern University—Looking Backwards,” Sidney J. Levy, 1989, unpublished.

  3. Several others have held faculty positions at Kellogg, so the list mentioned here is not exhaustive.

  4. https://www.usnews.com/best-graduate-schools/top-business-schools/marketing-rankings.

Acknowledgements

Sincere thanks to Bobby Calder, Brian Sternthal, and Alice Tybout for their contributions to this article, as well as to Angela Lee and Neal Roese for their help.

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  1. Kellogg School, Northwestern University, KGH 5365, 2211 Campus Drive, Evanston, IL, 60208-2008, USA

    Lakshman Krishnamurthi

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  1. Lakshman Krishnamurthi
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Correspondence to Lakshman Krishnamurthi.

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Krishnamurthi, L. The Kellogg School of Marketing: Past, Present, and Future. Cust. Need. and Solut. 10, 1 (2023). https://doi.org/10.1007/s40547-022-00132-5

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Keywords

  • Marketing
  • Kellogg school