Correction to: Customer Needs and Solutions
The original article unfortunately was published with errors. Two very important scholars were left out in the article.
The original article has been corrected.
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Bradlow, E.T., Iyengar, R., Kahn, B.E. et al. Correction to: Wharton Marketing: Where Academia Meets Practice. Cust. Need. and Solut. 8, 110 (2021). https://doi.org/10.1007/s40547-021-00122-z
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DOI: https://doi.org/10.1007/s40547-021-00122-z